Fayur - Soyuz

To make a living, Bratkov worked part-time in the advertising industry at the time. This series was commissioned by a vodka company based in Ossetia, during a period of rapid growth in vodka production in Russia. Many new brands emerged, and to attract attention the agency sought a provocative approach. Bratkov presented the series as a commentary on the nature of early capitalist Russian business.

Installation view: advertising billboard for Fayur-Soyuz vodka on the streets of Moscow. 3000 × 6000 cm; Sergey Bratkov’s show, S.M.A.K., Ghent, Belgium, 2005